Most production leaders look at a broken workflow and file a feature request.
I look at one and start writing. Some of the tools are small. Some have shipped into daily use. All of them come from watching the same problem eat creative teams' time, project after project, and deciding to solve it once.
Operational problems worth solving properly, not routed around.
Editors were spending hours on a specific kind of manual work. Logging it. Tagging it. Sorting it. Project after project, the same hours, repeated. The software they used every day didn't help, so they did it by hand.
I built a tool that lives inside their workflow and does it for them. It reads what's there. It understands what matters. It hands back clean, organized work, ready to cut.
The best tool is the one you forget you're using.
Stepped into an agency environment that needed a production function built from the ground up. Not just headcount. A traffic and resourcing system that could hold real volume, backed by hiring that actually matched the work coming in.
AV, Social, Key Art, and in-house production had been running as parallel organizations. I designed and launched a unified pipeline that connected them. Shared handoffs. Shared naming. Shared visibility.
Rebuilt from the ground up. Modern storage. Hardened security. A dedicated asset management function aligned to the highest standards in the industry. Invisible when it's working. Which is always.
Architected the hybrid and remote operating model for editors and artists. One agency, headquartered in Los Angeles, with talent working in sync across continents. Expanded the pool without losing the creative collaboration that makes the work possible.
Remote creative work usually means compromises. Slower tools. Broken handoffs. Work that stops when time zones flip.
I engineered the infrastructure to make those compromises go away. Shared storage that feels local. Collaborative review built into the pipeline. Security that travels with the work, not the location. Real-time visibility into who's touching what, from wherever they are.